Sunday, February 25, 2007
Saturday, February 24, 2007
Thursday, February 8, 2007
Tuesday, January 23, 2007
Artists' Statement
As a Graphic Designer, Fern expressly emphasizes the conveyance of the message carried by the product by using typography, imagery and wording. She serves as a liaison between product and public, rather than as a "Designer". In addition to being inventive, her designed piece is dominated by the product itself. Leading by the rhythm and specialty of the product, every piece enfolds its own personality and uniqueness. Fern as designer embraces a range of professional knowledge, including brainstorming ideas, visualizing rough drafts and final artwork. With imagination and faithfulness at heart, her artwork has the intentions of bringing out her own impressions of design. What makes her pieces unusual is the communication within them.
Monday, January 22, 2007
Interview
Mr. Brain Archibald: What attracted you to the field of Graphic Design?
Unlike what most people think, the design world is neither glamorous nor a bed of roses. Rather, it is a hard work, yet full of excitement, adventure and challenge. For instance, the challenge to meet an extremely tight deadline and the opportunity to translate my creativity into ideas, are exciting and adventurous tasks. In addition being financially rewarding, it provides a sense of satisfaction when the creative work is recognized and enjoyed by people.
Mr. Brain Archibald: Oftentimes, clients may request work from a designer that may breech the designer ethics. Through a conditions question - where would your loyalties lie; with the client on with your ethics standpoint?
This is a hard question. There are a few possible answers for the question. First, as a professional designer under the employment of a company, I have no right to decline any jobs assigned. The only person who has the right to consider the mentioned issue is the head of the company. Second, if I were in the position of authority in the company, and I had the right to make the decision, I would consider the ethic standpoint from the angle of the company. The image and reputation of the company would be my main concern. Of course, if I were a freelancer, I would follow my own principles of designer ethics without considering the profit.
Mr. Brain Archibald: As a designer, you have been introduced to the inner workings of advertising, print and commercial design. How has your perception changed with regards to commercial entities (Ads, Commercial, Billboards)?
After a few years training in the industry, the most obvious changes of mine should be the sensibility and perspective towards art or commercial art. As a designer, I am learning to appreciate artworks, both fine arts and communication designs, through the process of creating. The betterment of observation skills and the more in depth insight towards daily life are other major improvements that I have learned at creative process. The skills have enhanced my ability to understand the latent meanings and ideas of pieces, and not simply to judge pieces by their appearances.
Mr. Brain Archibald: How do you feel your status as an international student helps you in the field of communication design?
I believe that with different cultural background, the personal value and way of seeing, thinking or creating would be different as well. As an international student, I am glad to have the chance to learn more about other people’s ambition. The impact on the difference customs, arts, social institutions would definitely effects my perspective in the field of communication design. Besides, the experience gained will help to broaden my horizons in term of range of interests, activities and knowledge.
Unlike what most people think, the design world is neither glamorous nor a bed of roses. Rather, it is a hard work, yet full of excitement, adventure and challenge. For instance, the challenge to meet an extremely tight deadline and the opportunity to translate my creativity into ideas, are exciting and adventurous tasks. In addition being financially rewarding, it provides a sense of satisfaction when the creative work is recognized and enjoyed by people.
Mr. Brain Archibald: Oftentimes, clients may request work from a designer that may breech the designer ethics. Through a conditions question - where would your loyalties lie; with the client on with your ethics standpoint?
This is a hard question. There are a few possible answers for the question. First, as a professional designer under the employment of a company, I have no right to decline any jobs assigned. The only person who has the right to consider the mentioned issue is the head of the company. Second, if I were in the position of authority in the company, and I had the right to make the decision, I would consider the ethic standpoint from the angle of the company. The image and reputation of the company would be my main concern. Of course, if I were a freelancer, I would follow my own principles of designer ethics without considering the profit.
Mr. Brain Archibald: As a designer, you have been introduced to the inner workings of advertising, print and commercial design. How has your perception changed with regards to commercial entities (Ads, Commercial, Billboards)?
After a few years training in the industry, the most obvious changes of mine should be the sensibility and perspective towards art or commercial art. As a designer, I am learning to appreciate artworks, both fine arts and communication designs, through the process of creating. The betterment of observation skills and the more in depth insight towards daily life are other major improvements that I have learned at creative process. The skills have enhanced my ability to understand the latent meanings and ideas of pieces, and not simply to judge pieces by their appearances.
Mr. Brain Archibald: How do you feel your status as an international student helps you in the field of communication design?
I believe that with different cultural background, the personal value and way of seeing, thinking or creating would be different as well. As an international student, I am glad to have the chance to learn more about other people’s ambition. The impact on the difference customs, arts, social institutions would definitely effects my perspective in the field of communication design. Besides, the experience gained will help to broaden my horizons in term of range of interests, activities and knowledge.
Thursday, January 18, 2007
Biography
Born in Malaysia, Fern has shown interest and talent in art during her high school years. She was able to excel in this area and obtained several awards in competitions for calligraphy, drawing, poster design, etc.
She pursued her interest and studied Graphic Design at the Limkokwing University, College of Creative Technology, a prominent design institute in Malaysia for 3 years. She was given the opportunity to work for an international advertising company, NEWS Advertising (M) Sdn Bhd, for her internship.
After graduation, she had chose to start her career in a design house in Singapore. At the design agency, Patroids Creative Works Pte Ltd, she was given the opportunities to display her creativity and was soon promoted to senior designer. As senior designer, she was involved in the conceptualization and art direction of many major projects with the local and international institutions. These have given her much exposure and experience in designing corporate identity, annual report and marketing publication, etc. and her proficiency in design software as well as print knowledge.
With her passion to create more great works and her thirst for more knowledge, she is currently pursuing a degree in University of New York State at Buffalo, majoring in Bachelor of Fine Art with a concentration in Communication Designs.
She pursued her interest and studied Graphic Design at the Limkokwing University, College of Creative Technology, a prominent design institute in Malaysia for 3 years. She was given the opportunity to work for an international advertising company, NEWS Advertising (M) Sdn Bhd, for her internship.
After graduation, she had chose to start her career in a design house in Singapore. At the design agency, Patroids Creative Works Pte Ltd, she was given the opportunities to display her creativity and was soon promoted to senior designer. As senior designer, she was involved in the conceptualization and art direction of many major projects with the local and international institutions. These have given her much exposure and experience in designing corporate identity, annual report and marketing publication, etc. and her proficiency in design software as well as print knowledge.
With her passion to create more great works and her thirst for more knowledge, she is currently pursuing a degree in University of New York State at Buffalo, majoring in Bachelor of Fine Art with a concentration in Communication Designs.
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